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TheoryHub Book

Theories are formulated to explain, predict, and understand phenomena and, in many cases, to challenge and extend existing knowledge within the limits of critical bounding assumptions. TheoryHub features reviews of theories, acting as a starting point for theory exploration.
ISBN: 978-1-7396044-0-0

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Academic Theories

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Expectation Confirmation Theory

Expectation Confirmation Theory explains how individuals' post-purchase satisfaction and repurchase intentions depend on the pre-purchase expectations and subsequent experiences with products or services.

Theory of Planned Behaviour

The Theory of Planned Behaviour (TPB) is one of the most influential theories of human behaviour. It posits that individual behaviour is driven by intention, which is influenced by attitude, subjective norm, and perceived behavioural control. It has been applied across many research domains.

Self-Presentation Theory

Self-presentation is an influential theory in sociology, aiming to explain how individuals develop, shape, and maintain their impressions in society.

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