relation: https://openaccess.city.ac.uk/id/eprint/28076/ title: “Controlled Escalation”: A Spiral Model of Continuous Change in Platform Competition creator: Li, F. subject: HB Economic Theory subject: QA75 Electronic computers. Computer science publisher: SAGE Publications date: 2022-04-19 type: Article type: NonPeerReviewed format: text language: en identifier: https://openaccess.city.ac.uk/id/eprint/28076/1/Controlled%20Escalation%20-%20A%20Spiral%20Model%20of%20Continuous%20Change%20in%20Platform%20Competition.pdf identifier: Li, F. ORCID: 0000-0002-6589-6392 (2022). “Controlled Escalation”: A Spiral Model of Continuous Change in Platform Competition. California Management Review, relation: https://cmr.berkeley.edu/2022/04/controlled-escalation-a-spiral-model-of-continuous-change-in-platform-competition/