At their first New York label showcase in 1996, in front of music mogul and Arista label head Clive Davis, Third Eye Blind performed songs from their catalog of demos as frontman Stephan Jenkins whacked at a piñata. When it finally broke, live crickets rained down on the industry executives in the audience. At the time, Third Eye Blind were fielding a half-dozen inquiries from major labels and had a rockstar mentality to match, demanding Anchor Steam beer at meetings as a performative signifier of hometown San Francisco pride. Jenkins, never one to pass up an opportunity to put smug superiority over success, intended the stunt to symbolize a Biblical plague (crickets were the closest he could find to locusts on short notice) but it’s doubtful the insects or the suits picked up on his deeper meaning before they scrambled out of the room. “Everybody was upset, including the crickets,” Jenkins said later. The band left without a record deal.
Third Eye Blind built their reputation on these imperfect metaphors. The cricket legend fit a band with a built-in God complex, a band who would walk into an opening slot for Oasis a few days after the piñata incident simply because they told another label, Epic, that they deserved it. That a barely known, unsigned quartet got an encore as openers spoke to their natural fit alongside the great melodicism and even greater egos of the Gallagher brothers.
The level of attention Third Eye Blind received from labels without even an EP to their name reflected the bullish state of the music industry in the pre-Napster peak of the 1990s: CD sales continued to rise, growing by a billion dollars or more year over year. After months of courtship, the band finally signed with Elektra for $1.2 million, a deal reported at the time as the biggest ever for an unsigned act. The band accepted after the label agreed to let Jenkins produce the debut. “I really felt like they gave us their trust,” he later explained.
The outsized label interest also signaled growing demand for Third Eye Blind’s specific sound. Their hooks and clean vocals stood in contrast to the prevailing sound of grunge, which had reached peak cultural saturation by the middle of the decade. Acts like Bush and Stone Temple Pilots had taken the sound of the downtrodden and down-tuned and plastered it over magazine covers and Billboard charts, while Naomi Campbell modeled beanies and flannel for Vogue. In response, a slow but steady reemergence of earnest pop-rock—and a broader return of the brighter sounds and styles of the ’70s—was already well underway when Third Eye Blind made their debut: The Wallflowers, Goo Goo Dolls, and Counting Crows paved the way for a melodic revival with the softest of edges. Jenkins, with a passionate if pitchy falsetto, was a perfect foil to grunge, which he declared too “safe” for his taste: “Nobody really makes a statement,” he lamented. “It’s this self-imposed angst and you’re playing this raw way, but you’re not trying to play well.”