Our 2025-2027 Strategic Plan

The three-year road map for the Plant Based Foods Association and Plant Based Institute, outlines how our work leverage the economic promise of industry to fuel the transformation of a food system that centers the dignity and health of all living beings and the planet.

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Certified Plant Based

It's simple: Food made from plants. Certified Plant Based food sales are outpacing non-certified plant-based foods by 4%. Learn more about getting your products certified today!

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Catalyzing connections. Moving the market. Powering progress.

It’s simple: We are the community that is catalyzing a future of food that is more delicious, sustainable, and nutritious for all. And together with our members, the Plant Based Foods Association works day in and day out to realize that future—and ensure our community and the plant-based foods industry are well-positioned to grow, flourish, and drive progress in our food system.

Who we are
Rooted in: Community

Our community is hundreds strong, composed of plant-based companies and allies united by a commitment to uplift our industry and build a healthier, more sustainable, more equitable food future. And as part of PBFA, our members get the support they need to do just that—including individualized guidance; opportunities to learn, grow, and lead the plant-based foods industry; and a vibrant network of like-minded peers that offers connection, camaraderie, and support.

About our community
Rooted in: Strategy

While the market momentum of plant-based foods has never been higher, the potential of this rapidly diversifying industry is limitless—and central to a healthier, more sustainable, more equitable food future. Our Marketplace programs are designed to pave the way for plant-based across the food industry—while ensuring that brands big and small have the tools and information they need to grow and thrive.

About our marketplace work
Rooted in: Action

We prioritize policies and pursue strategies that move the needle for plant-based foods. And as part of the PBFA community, our members are part of a strong collective raising our voices with key decision-makers to ensure our industry and its many stakeholders can grow, innovate, and thrive long into the future.

About our policy work
Plant-Based May Cause

There are so many wonderful benefits of eating plant-based foods that we created a 10,000 word informative leaflet to guide everyone from the plant-curious to aficionados through this delicious universe of new flavors and experiences.

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Woman with baby in sling grocery shopping in produce section

Four hands grabbing slices of plant-based pizza with varying toppings

WE ARE THE PLANT-BASED FOODS INDUSTRY.

Close-up of wheat in field set against an orange sunset

Adult couple laughing while preparing a meal in their kitchen

What we're about

Group of young people smiling and holding ice cream cones and spoons

A collective voice for our movement.

With hundreds of members hailing from every corner of the rapidly expanding world of plant-based foods, PBFA is their representative everywhere from grocery stores to restaurants to the halls of government, working together with them to build a stronger plant-based foods industry—and a future of food that’s healthier, more sustainable, more equitable, and more delicious for all.

Community that powers progress.

Our members are united in their commitment to bettering our food system and the world—and as part of our vibrant community of changemakers, they tap into the camaraderie, connections, and tailored support they need to grow their cutting-edge businesses, elevate the plant-based foods industry in the market, and make a meaningful difference in our food system.

We represent a strong collective of plant-based food companies and allies raising its voice in the halls of government at both the state and federal levels, working in legislatures, courtrooms, and beyond to ensure the plant-based foods industry—and those in the U.S. farming community who make it possible—can grow, innovate, and thrive long into the future.

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Plant-based foods are for everyone. And with consumer demand for plant-based growing every day, we build momentum for our industry in the marketplace—advancing our community across retail, foodservice, and e-commerce; developing and analyzing the latest consumer insights; and offering individualized guidance for companies looking to grow their market influence.

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When our members succeed, our industry succeeds—and that’s why we put community first: Providing one-on-one support for issues big and small, access to curated resources and opportunities to build brand awareness, platforms to broadcast milestones, and countless ways to connect with fellow changemakers at lively in-person events and intimate virtual get-togethers.

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