Case studies

See how developers like you build thriving app and game businesses with Google Play.
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  1. Custom store listings increase Koo's installs 15%

    Koo's mission is to unite the world despite its language barriers.

  2. Splendid Apps increases revenue by 9% with store listing experiments

    Learn how Splendid Apps managed to increase revenue, improve conversions, and stabilize their Play Store ranking by utilizing Google Play’s Store Listing Experiments.

  3. Nexon finds success with pre-registration rewards

    Learn how Nexon increased day 60 retention and monetization with pre-registration rewards.

  4. SayHi Chat grows installs and user engagement with app translation service

  5. The Witcher: Monster Slayer increases reach with Android Performance Tuner

  6. Babbel increases ratings volume by 64% with In-App Review API

  7. FunPlus improves engineering efficiency and device targeting with Reach and devices

  8. CyberAgent maintains high Play store rating with the Google Play In-App Review API

  9. Gram Games uses Android vitals to reduce 1-star reviews by 50%

    Learn how Gram Games used Play Console to quickly identify a bug causing a crash, stabilize the game, and launch an update.

  10. Eyecon improves registration conversion by 30%

    Eyecon increases retention with Firebase A/B testing

  11. CD Projekt RED reduces update size by 90% and increases update rates by 10% with Play Asset Delivery

  12. Tokopedia reduces app size and improves installs by 15% with Android App Bundles

  13. redBus reduces app size with Android App Bundles

    Learn how redBus streamlines releases and reduced app size by 30% with Android App Bundles.

  14. Cornershop reduces app size by 27% with Android App Bundles

  15. The Android App Bundle speaks Duolingo’s language, reducing its app size by 56%

  16. Twitter reduces app size by a third with app bundles

    Learn how Android App Bundles helped Twitter simplify and reduce their app size.

  17. Adobe reduces app size by 20% with app bundles and dynamic delivery

  18. Etermax drives engagement lift with pre-registration milestone rewards

  19. Panzerdog boosts retention and conversions through testing and Google Play Instant

  20. League of Legends: Wild Rift drove nearly 40M pre-registrations on Google Play

  21. mikan grows lifetime value after subscription tests

    Learn how testing with Firebase Remote Config reveals surprising user preference.

  22. Google Play subscriptions boost engagement for games

    Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.

  23. tapple increases LTV with subscriptions

    MatchingAgent increased tapple's LTV 30% with subscriptions on Google Play.

  24. Amanotes finds success with new titles through the Early Access program

  25. PlayKids uses price localization to boost revenue by over 220%