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Writing Assignment 2

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Jarrell Brown

This creative work plan outlines the development of advertising spots for The Children's Home of Cincinnati's new "Music Heals" program. The program uses music therapy to help school-aged children channel negative experiences into something positive by learning an instrument or joining a choir. The plan details the creative team, objectives to promote the program, target audiences, and proposed radio and television ads that will feature the instruments, choir, and students in the program. It also provides a schedule and list of local media outlets for placing the ads.

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Jarrell Brown Creative Work Plan Reference: The Children’s Home of Cincinnati Tel: (513) 272 – 2800 Address: 5050 Madison Road Cincinnati, OH 45227 Project Name: Music Heals Creative Team:  Jarrell Brown  Adam Housely  Brianna Perry  Mariska Harigtay  Lucy Lu Overview: This plan is designed to create two advertising spots, one radio and one television, for The Children’s Home of Cincinnati’s new Music Heals program. Music Heals is a new music therapy program they are offering to all school age children. Each child will choose to learn an instrument or join in a choir to help channel his or her negative energy and experiences into something positive. We will use the persons hired for the program in the ads and use showcase some of the instruments that will be available and songs that will be played and sung. Objective:  To get the word out about The Children’s Home of Cincinnati and their new “Music Heals” program and increase participation in the program to 30 students Target Audience:  Possible student participants  School and community center personnel in the Cincinnati area Spotlight: This program is designed to help guide students to a happy and healthy lifestyle through music Reasons Why:  To try a new system for helping children to deal with hardships that they experience in their life  To try and give children a positive outlet to deal with issues  To teach children to deal with their issues in a positive way  To help develop music skills for children Other Resources:
 Client Feedback: o Client wants this program advertised on major media outlets in the Cincinnati area o Client wants an emphasis on the instruments in the radio ad with mention of the choir o Client wants an emphasis on the choir aspect in the broadcast ad with a mention of the instruments Schedule:  March 1 – Initial meeting with client  March 2 – 5 – Creative team brainstorming  March 6 – Creative review meeting with client  March 7 – 10 – Draft scripts for ads and get approval from client  March 11 – 31 – Shoot broadcast ad and record radio ad and edit  April 1 – Final presentation to client  April 2 – Pending client approval, send ads to all suggested media on media list
Media List Radio Stations:  B105 – Wube FM – Country Station  WNKU 89.7 – Local NPR  WKRQ Q102 – Top 40 pop  WCKY 1530 Homer – Sport Talk  Wiz FM 101.1 – Hip Hop Television Stations  WLWT (NBC)  WCPO (ABC)  WKRC (CBS)  WPTO (PBS)  WXIX (FOX)
Radio Ad (Instruments fade in playing “When The Saints Go Marching In”) Teacher: Does this tune sound familiar but not like you’ve heard it before? Student: Yes, Miss. Hannigan but why does it sound so different? Teacher: That’s because some students at the Children’s Home of Cincinnati are learning to play this song on different instruments through the Music Heals program. Student: That sounds so fun Miss. Hannigan, but what is the Children’s Home of Cincinnati and the Music Heals program? Teacher: The Children’s Home of Cincinnati is a fun place for children and young adults to go and learn important things for school and life that they may not be getting at home or elsewhere. The Music Heals program uses the power of music to show you how to channel your feelings into a positive outlet using a variety of instruments from trumpets to drums to violins. And if instruments aren’t your things, they have a choir as well. Student: How I can I join the Music Heals program, Miss Hannigan? Teacher: Have an adult you know log on to www.thechildrenshomecinti.org or call 513-272-2800 for more information Student: Thanks Miss Hannigan, I can’t wait to start learning!
Broadcast Ad (Screen starts black) (Light comes on overhead of soprano section of choir as they start to sing “I Want It That Way”) (After two lines in the song, light comes on overhead of alto section of choir and they join in singing with the sopranos) (After next two lines, light comes on overhead of tenor section and the small band to the side, as the tenor section joins in singing with the rest of the choir) (As chorus starts, single spotlight comes on in front of choir for Nick Lachey) Nick Lachey: Wonder how these talented youngsters are covering my band’s hit “I Want It That Way”? The Children’s Home of Cincinnati’s Music Heals program is how! Through this wonderful healing program, children are encouraged and given the tools to channel their feelings through music, whether they want to be apart of the choir (camera pans choir) or a part of the band (single quick shot to the side band), there is a place for every special child to learn and grow. To find out more information about the Music Heals program or The Children’s Home of Cincinnati, log on to www.thechildrenshomecinti.org or call 5132722800. We want to be a microphone for each child’s voice so he or she can say (Nick and Choir sing together) “I Want It That Way”.
Jarrell Brown FOR IMMDEIATE RELEASE Tel: (513) 292 – 8172 Email: brownja7@miamioh.edu NON-PROFIT TEACHING CHILDREN HOW TO HEAL THROUGH MUSIC April 1, 2015 We know the healing power of music and now The Children’s Home of Cincinnati will be spreading that message to a much younger audience. Introduced as “Music Heals”, the new musical program offered by the non-profit will be the first of its kind in the area. Incorporating musical instruments and popular music in a band and choral setting for children to channel their inner feeling and thoughts in a positive way. The Children’s Home of Cincinnati has partnered with the National Federation of Musicians’ Cincinnati Chapter to bring in choral and instrumental experts to help guide the children on their learning journey. There are several instruments options offered for the students including trumpets and horns, xylophones, drums, violins, violas and many more, all donated by local music shops around Cincinnati. Sheet music for the choir has been donated from local shops as well. Located in Cincinnati, the organization prides its self on helping children, from birth to 18, who are experiencing social, behavioral or learning challenges. There are several program options including educational programs for children of all ages to support programs for parents and guardians. Children’s Home also has on-staff physicians to help with any medical issues that the children may face while on site, as well as for any previous medical conditions they may have had or if they want to talk to someone. About The Children’s Home The Children’s Home of Cincinnati opened its doors in 1864 to provide day care and shelter for the poor and abandoned children of Cincinnati, the initial mission being centered on saving children from the despair of neglect, abuse and poverty. Originally as a foster home for children, the organization changed its mission in the 1970’s from a foster home to the residential treatment facility that it is today. The Children’s Home of Cincinnati is located at 5050 Madison Road Cincinnati, Ohio 45227. You can reach the home for donations or to volunteer at 513-272-2800 or at their website www.thechildrenshomecinti.org ###

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Writing Assignment 2

  • 1. Jarrell Brown Creative Work Plan Reference: The Children’s Home of Cincinnati Tel: (513) 272 – 2800 Address: 5050 Madison Road Cincinnati, OH 45227 Project Name: Music Heals Creative Team:  Jarrell Brown  Adam Housely  Brianna Perry  Mariska Harigtay  Lucy Lu Overview: This plan is designed to create two advertising spots, one radio and one television, for The Children’s Home of Cincinnati’s new Music Heals program. Music Heals is a new music therapy program they are offering to all school age children. Each child will choose to learn an instrument or join in a choir to help channel his or her negative energy and experiences into something positive. We will use the persons hired for the program in the ads and use showcase some of the instruments that will be available and songs that will be played and sung. Objective:  To get the word out about The Children’s Home of Cincinnati and their new “Music Heals” program and increase participation in the program to 30 students Target Audience:  Possible student participants  School and community center personnel in the Cincinnati area Spotlight: This program is designed to help guide students to a happy and healthy lifestyle through music Reasons Why:  To try a new system for helping children to deal with hardships that they experience in their life  To try and give children a positive outlet to deal with issues  To teach children to deal with their issues in a positive way  To help develop music skills for children Other Resources:
  • 2.  Client Feedback: o Client wants this program advertised on major media outlets in the Cincinnati area o Client wants an emphasis on the instruments in the radio ad with mention of the choir o Client wants an emphasis on the choir aspect in the broadcast ad with a mention of the instruments Schedule:  March 1 – Initial meeting with client  March 2 – 5 – Creative team brainstorming  March 6 – Creative review meeting with client  March 7 – 10 – Draft scripts for ads and get approval from client  March 11 – 31 – Shoot broadcast ad and record radio ad and edit  April 1 – Final presentation to client  April 2 – Pending client approval, send ads to all suggested media on media list
  • 3. Media List Radio Stations:  B105 – Wube FM – Country Station  WNKU 89.7 – Local NPR  WKRQ Q102 – Top 40 pop  WCKY 1530 Homer – Sport Talk  Wiz FM 101.1 – Hip Hop Television Stations  WLWT (NBC)  WCPO (ABC)  WKRC (CBS)  WPTO (PBS)  WXIX (FOX)
  • 4. Radio Ad (Instruments fade in playing “When The Saints Go Marching In”) Teacher: Does this tune sound familiar but not like you’ve heard it before? Student: Yes, Miss. Hannigan but why does it sound so different? Teacher: That’s because some students at the Children’s Home of Cincinnati are learning to play this song on different instruments through the Music Heals program. Student: That sounds so fun Miss. Hannigan, but what is the Children’s Home of Cincinnati and the Music Heals program? Teacher: The Children’s Home of Cincinnati is a fun place for children and young adults to go and learn important things for school and life that they may not be getting at home or elsewhere. The Music Heals program uses the power of music to show you how to channel your feelings into a positive outlet using a variety of instruments from trumpets to drums to violins. And if instruments aren’t your things, they have a choir as well. Student: How I can I join the Music Heals program, Miss Hannigan? Teacher: Have an adult you know log on to www.thechildrenshomecinti.org or call 513-272-2800 for more information Student: Thanks Miss Hannigan, I can’t wait to start learning!
  • 5. Broadcast Ad (Screen starts black) (Light comes on overhead of soprano section of choir as they start to sing “I Want It That Way”) (After two lines in the song, light comes on overhead of alto section of choir and they join in singing with the sopranos) (After next two lines, light comes on overhead of tenor section and the small band to the side, as the tenor section joins in singing with the rest of the choir) (As chorus starts, single spotlight comes on in front of choir for Nick Lachey) Nick Lachey: Wonder how these talented youngsters are covering my band’s hit “I Want It That Way”? The Children’s Home of Cincinnati’s Music Heals program is how! Through this wonderful healing program, children are encouraged and given the tools to channel their feelings through music, whether they want to be apart of the choir (camera pans choir) or a part of the band (single quick shot to the side band), there is a place for every special child to learn and grow. To find out more information about the Music Heals program or The Children’s Home of Cincinnati, log on to www.thechildrenshomecinti.org or call 5132722800. We want to be a microphone for each child’s voice so he or she can say (Nick and Choir sing together) “I Want It That Way”.
  • 6. Jarrell Brown FOR IMMDEIATE RELEASE Tel: (513) 292 – 8172 Email: [email protected] NON-PROFIT TEACHING CHILDREN HOW TO HEAL THROUGH MUSIC April 1, 2015 We know the healing power of music and now The Children’s Home of Cincinnati will be spreading that message to a much younger audience. Introduced as “Music Heals”, the new musical program offered by the non-profit will be the first of its kind in the area. Incorporating musical instruments and popular music in a band and choral setting for children to channel their inner feeling and thoughts in a positive way. The Children’s Home of Cincinnati has partnered with the National Federation of Musicians’ Cincinnati Chapter to bring in choral and instrumental experts to help guide the children on their learning journey. There are several instruments options offered for the students including trumpets and horns, xylophones, drums, violins, violas and many more, all donated by local music shops around Cincinnati. Sheet music for the choir has been donated from local shops as well. Located in Cincinnati, the organization prides its self on helping children, from birth to 18, who are experiencing social, behavioral or learning challenges. There are several program options including educational programs for children of all ages to support programs for parents and guardians. Children’s Home also has on-staff physicians to help with any medical issues that the children may face while on site, as well as for any previous medical conditions they may have had or if they want to talk to someone. About The Children’s Home The Children’s Home of Cincinnati opened its doors in 1864 to provide day care and shelter for the poor and abandoned children of Cincinnati, the initial mission being centered on saving children from the despair of neglect, abuse and poverty. Originally as a foster home for children, the organization changed its mission in the 1970’s from a foster home to the residential treatment facility that it is today. The Children’s Home of Cincinnati is located at 5050 Madison Road Cincinnati, Ohio 45227. You can reach the home for donations or to volunteer at 513-272-2800 or at their website www.thechildrenshomecinti.org ###