Pepsi Twist is a lemon-flavoured Pepsi positioned as a refreshing, fun and original drink for anyone who wants an alternative to traditional colas. Is a unique and innovative drink with a simple and appealing concept that meets a demand that already exists.
Pepsi Twist first appeared in 2001 but was launched to huge public success in 50 countries around the world in 2002.
This new Pepsi concept boosted the brand as a whole, with the Pepsi brand growing 4 times more quickly in those countries where it was launched than in those where it wasn’t.
Pepsi Twist arrived in Portugal in April 2003, the same year it was launched in countries where the Pepsi brand has a strong market penetration, such as France, Italy, Israel and Egypt.
Pepsi Twist, the first lemon-flavoured cola, is available in individual (330ml) and family-size (1.5-litre) containers.