The United Nations World Water Day on March 22 has been reminding us of this since 1992. Water consumption is constantly increasing worldwide – especially in the production of consumer goods. For decades, Continental Tires has been committed to sustainable water management along the entire value chain. After all, in tire manufacturing, water is used in various states for heating, cooling and cleaning, as well as for the daily needs of employees. Since 2020, Continental has reduced its water withdrawal per ton of product at all locations by more than ten percent, which corresponds to a saving of around 197 million liters of water – enough to fill 79 Olympic-size swimming pools. This has been achieved through systematic and controlled measures to use water more efficiently and to treat and reuse wastewater. Thanks to innovative filtration and membrane technologies, the tire manufacturer already reuses about 90 percent of its wastewater after treatment.
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