| Innovative digital marketing strategies for SMEs: Driving competitive advantage and sustainable growth TI Ijomah, C Idemudia, NL Eyo-Udo, KF Anjorin International Journal of Management & Entrepreneurship Research 6 (7), 2173-2188, 2024 | 65 | 2024 |
| The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review KF Anjorin, MA Raji, HB Olodo International Journal of Management & Entrepreneurship Research 6 (5), 1547-1580, 2024 | 36 | 2024 |
| The influence of consumer behavior on sustainable marketing efforts KF Anjorin, MA Raji, HB Olodo, OP Oyeyemi International Journal of Management & Entrepreneurship Research 6 (5), 1651-1676, 2024 | 33 | 2024 |
| Harnessing artificial intelligence to develop strategic marketing goals KF Anjorin, MA Raji, HB Olodo, OP Oyeyemi International Journal of Management & Entrepreneurship Research 6 (5), 1625-1650, 2024 | 30 | 2024 |
| A review of strategic decision-making in marketing through big data and analytics KF Anjorin, MA Raji, HB Olodo Computer Science & IT Research Journal 5 (5), 1126-1144, 2024 | 27 | 2024 |
| Voice assistants and US consumer behavior: A comprehensive review: investigating the role and influence of voice-activated technologies on shopping habits and brand loyalty KF Anjorin, MA Raji, HB Olodo International Journal of Applied Research in Social Sciences 6 (5), 861-890, 2024 | 27 | 2024 |
| Harnessing marketing analytics for enhanced decision-making and performance in SMEs TI Ijomah, C Idemudia, NL Eyo-Udo, KF Anjorin World Journal Of Advanced Science And Technology 6 (1), 001-012, 2024 | 25 | 2024 |
| The role of big data analytics in customer relationship management: Strategies for improving customer engagement and retention TI Ijomah, C Idemudia, NL Eyo-Udo, KF Anjorin World Journal of Advanced Science and Technology [Preprint]. Available at …, 2024 | 24 | 2024 |
| Faculty of Arts BAI STUDIES The University of Melbourne, 2020 | 6 | 2020 |
| The intersection of green marketing and sustainable supply chain practices in FMCG SMEs OP Oyeyemi, KF Anjorin, SE Ewim, AN Igwe, NJ Sam-Bulya International Journal of Management & Entrepreneurship Research 6 (10), 2024 | | 2024 |
| Framework for developing entrepreneurial business models: Theory and practical application KF Anjorin, TI Ijomah, AS Toromade, A Adewale Global Journal of Research in Science and Technology 2 (01), 013-028, 2024 | | 2024 |
| Evaluating business development services' role in enhancing SME resilience to economic shocks KF Anjorin, TI Ijomah, AS Toromade, A Adewale Global Journal of Research in Science and Technology 2 (01), 029-045, 2024 | | 2024 |
