| Mobile permission marketing: Framing the market inquiry P Kavassalis, N Spyropoulou, D Drossos, E Mitrokostas, G Gikas, ... International Journal of Electronic Commerce 8 (1), 55-79, 2003 | 380 | 2003 |
| Determinants of effective SMS advertising: An experimental study D Drossos, GM Giaglis, G Lekakos, F Kokkinaki, MG Stavraki Journal of Interactive advertising 7 (2), 16-27, 2007 | 297 | 2007 |
| The effects of product involvement and impulse buying on purchase intentions in mobile text advertising DA Drossos, F Kokkinaki, GM Giaglis, KG Fouskas Electronic Commerce Research and Applications 13 (6), 423-430, 2014 | 147 | 2014 |
| Consumer responses to SMS advertising: Antecedents and consequences DA Drossos, GM Giaglis, PA Vlachos, ED Zamani, G Lekakos International Journal of Electronic Commerce 18 (1), 105-136, 2013 | 86 | 2013 |
| Affective and social determinants of mobile data services adoption DC Karaiskos, DA Drossos, AS Tsiaousis, GM Giaglis, KG Fouskas Behaviour & Information Technology 31 (3), 209-219, 2012 | 50 | 2012 |
| Mobile advertising effectiveness: an exploratory study D Drossos, GM Giaglis 2006 International Conference on Mobile Business, 2-2, 2006 | 49 | 2006 |
| Overt and covert customer data collection in online personalized advertising: The role of user emotions L Grigorios, S Magrizos, I Kostopoulos, D Drossos, D Santos Journal of Business Research 141, 308-320, 2022 | 41 | 2022 |
| Mobile Advertising: Product involvement and its effect on intention to purchase DA Drossos, KG Fouskas 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global …, 2010 | 32 | 2010 |
| The role of industry perceptions in competitive responses KG Fouskas, DA Drossos Industrial Management & Data Systems 110 (4), 477-494, 2010 | 32 | 2010 |
| Factors that influence the effectiveness of mobile advertising: The case of SMS D Drossos, GM Giaglis Advances in Informatics: 10th Panhellenic Conference on Informatics, PCI …, 2005 | 32 | 2005 |
| Advertising on the internet: perceptions of advertising agencies and marketing managers DA Drossos, KG Fouskas, F Kokkinaki, D Papakyriakopoulos International journal of internet marketing and advertising 6 (3), 244-264, 2011 | 30 | 2011 |
| Buying behavior on daily-deal sites: the role of face value, product involvement, information, and website quality DA Drossos, M Maragoudakis, F Kokkinaki Journal of Internet Commerce 14 (2), 200-232, 2015 | 24 | 2015 |
| An empirical assessment of factors that influence the effectiveness of SMS advertising D Drossos, GM Giaglis, G Lekakos 2007 40th Annual Hawaii International Conference on System Sciences (HICSS …, 2007 | 24 | 2007 |
| Taking It a Step Further: When do Followers Adopt Influencers’ Own Brands? S Magrizos, G Lamprinakos, Y Fang, D Drossos Review of Marketing Science 19 (1), 53-74, 2021 | 16 | 2021 |
| Online traffic sources and persuasion techniques: how to change consumer behavior D Drossos, M Zacharioudakis, G Dionysiou Proceedings of the 3rd International Conference on E-commerce, E-Business …, 2019 | 13 | 2019 |
| A proposed architecture for mobile government transactions D Gouscos, D Drossos, GF Marias Proceedings of Euro mGov, 2005 | 13 | 2005 |
| Reviewing mobile marketing research to date: Towards ubiquitous marketing D Drossos, GM Giaglis Handbook of research on mobile marketing management, 10-36, 2010 | 8 | 2010 |
| Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages D Drossos, C Coursaris, E Kagiouli Journal of Consumer Behaviour, 1-18, 2023 | 7 | 2023 |
| Towards a classification framework of factors influencing mobile messaging advertising effectiveness D Drossos, G Giaglis 3rd International Conference on Mobile Business, 2004 | 6 | 2004 |
| Predicting the Click-Through Rate Performance of Banner Advertisements on the Web D Drossos, A Vrehopoulos, I Ferles Proceedings of the 35th European Marketing Academy Conference, Athens, Greece, 2006 | 4* | 2006 |
George GiaglisUniversity of NicosiaVerified email at unic.ac.cy
