… This document describes the auction system used by Google for allocation and pricing of
TV ads. It is based on a simultaneous ascending auction, and has been in use since …

… approach -- selling spots to the highest bidder via an online auction process -- for some …
Google added: "While we are no longer offering NBC Universal inventory through Google TV Ads…

… So far dominant players in this field like Google and Yahoo examine the … auction model that
can leverage multi-source profile and can handle dynamic profile-based targeting like Google…

… CPM, which is an order of magnitude less than TV ads. Search engine ads, by contrast, could
… The Google ad auction is one way to auction off ad positions, but there are other ways that …

… TV ads cannot be targeted to the same extent as can online video ads, and typically are used
… But Google can sidestep the auction completely by setting a high reserve price—that is, a …

… This document describes the auction system used by Google for allocation and pricing of
TV ads and Radio ads. It is based on a simultaneous ascending auction, and has been in …

… Google Ads Focusing on the growing number of mobile users and increased localized
searches, Google … Marshall and team teach you how to build an aggressive, streamlined Google …

… clear that Google’s plans to bring online auctions to TV ads and conduct these auctions on
… matching as its prior online search auctions that are conducted using context-based pricing. …

… sell TV ads for its Sports Center highlights shows via web-based “programmatic” auctions in
… We define similar auctions of the focal auction as auctions that sell commercial slots (a) in …

… real time through an automated auction, the message may be … had the technology to serve
TV ads down to the household. As … While we do not know whether Google combines data from …