A comparative study of smoking cessation intervention programs on social media

M Zhang, CC Yang, J Li - … Behavioral-Cultural Modeling and Prediction: 5th …, 2012 - Springer
Social Computing, Behavioral-Cultural Modeling and Prediction: 5th …, 2012Springer
As an alternative to traditional face-to-face counseling and support group, social media has
become a new venue for health intervention programs. Different online intervention
channels have their own characteristics and advantages. This study focuses on comparing
two types of online intervention channels, ie, forum and Facebook page, for smoking
cessation using social network analysis techniques. QuitNet is a popular online intervention
program for smoking cessation. In this study, we collected data from QuitNet's forum and its …
Abstract
As an alternative to traditional face-to-face counseling and support group, social media has become a new venue for health intervention programs. Different online intervention channels have their own characteristics and advantages. This study focuses on comparing two types of online intervention channels, i.e., forum and Facebook page, for smoking cessation using social network analysis techniques. QuitNet is a popular online intervention program for smoking cessation. In this study, we collected data from QuitNet’s forum and its Facebook group page and constructed two social networks, respectively. We analyzed and compared these two social networks with a focus on users’ quit statuses and communication patterns in the two different channels.
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