Modern education is continuously incorporating new technologies in the learning process. Some of these technologies involve Augmented Reality applications and virtual agents. The proposed architecture aims to offer a novel tutor-guided platform for non-programming experienced users to develop intelligent Augmented Reality e-learning applications. The platform has been used to create a bakery tutorial and some children games with learning purposes as examples of its capabilities. A pilot experience has been carried out, and the feedback has shown good results concerning the usefulness and usability of the platform.