With the increasing popularity of multimedia-rich web portals, reducing latency has become more and more important. The current median web page load time is in the order of seconds, while research has shown that user waiting times must remain below two seconds to achieve optimal acceptance. In this paper, we analyzed a large dataset obtained from a major Belgian news provider, focusing on content popularity, user activity and user preference towards article news categories. Based on this analysis, we introduce the concept of personal delivery networks (PDNs), in which content is stored closer to the end user, at delivery caches in the edge of the core network or even in the access network. PDN nodes proactively prefetch and evict content on a per-user basis, opening opportunities for personalized low-latency delivery of multimedia-rich web applications. Initial results show that a PDN-based approach allows to significantly reduce the average latency.