Blogs of information: How gender cues and individual motivations influence perceptions of credibility
CL Armstrong, MJ McAdams - Journal of Computer-Mediated …, 2009 - academic.oup.com
Journal of Computer-Mediated Communication, 2009•academic.oup.com
This study examines how gender cues influence perceptions of credibility of informational
blogs. Using 2 experiments for data collection, this study manipulated the gender descriptors
of a Weblog authors and had participants rate the overall perceived credibility of 1 of 3 blog
posts. Male authors were deemed more credible than female authors, and main effects were
found for information seekers, who found the blogs more credible than noninformation
seekers. Implications are discussed.
blogs. Using 2 experiments for data collection, this study manipulated the gender descriptors
of a Weblog authors and had participants rate the overall perceived credibility of 1 of 3 blog
posts. Male authors were deemed more credible than female authors, and main effects were
found for information seekers, who found the blogs more credible than noninformation
seekers. Implications are discussed.
Abstract
This study examines how gender cues influence perceptions of credibility of informational blogs. Using 2 experiments for data collection, this study manipulated the gender descriptors of a Weblog authors and had participants rate the overall perceived credibility of 1 of 3 blog posts. Male authors were deemed more credible than female authors, and main effects were found for information seekers, who found the blogs more credible than noninformation seekers. Implications are discussed.
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