Customer relationship mining system for effective strategies formulation
Purpose–The purpose of this paper is to propose a customer relationship mining system
(CRMS) to analyze the data collected from franchisees and formulates a marketing strategy
based on customer demand and behavior. Design/methodology/approach–The system
makes use of cloud technology to collect and manage data among the franchisees. An
integrated approach of association rule mining and the neural network technique is adopted
to investigate customer behavioral patterns and to forecast sales demand, respectively …
(CRMS) to analyze the data collected from franchisees and formulates a marketing strategy
based on customer demand and behavior. Design/methodology/approach–The system
makes use of cloud technology to collect and manage data among the franchisees. An
integrated approach of association rule mining and the neural network technique is adopted
to investigate customer behavioral patterns and to forecast sales demand, respectively …
[PDF][PDF] Customer relationship mining system for effective strategies formulation HY Lam, GTS Ho, CH Wu, KL Choy
Purpose–The purpose of this paper is to propose a customer relationship mining system
(CRMS) to analyze the data collected from franchisees and formulates a marketing strategy
based on customer demand and behavior. Design/methodology/approach–The system
makes use of cloud technology to collect and manage data among the franchisees. An
integrated approach of association rule mining and the neural network technique is adopted
to investigate customer behavioral patterns and to forecast sales demand, respectively …
(CRMS) to analyze the data collected from franchisees and formulates a marketing strategy
based on customer demand and behavior. Design/methodology/approach–The system
makes use of cloud technology to collect and manage data among the franchisees. An
integrated approach of association rule mining and the neural network technique is adopted
to investigate customer behavioral patterns and to forecast sales demand, respectively …
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