… Therefore, this study aims to determine the factors that impact smartphone users’ behavioral
intention to adopt direct purchases through social media apps in a country where these …

… Therefore, this study aims to determine the factors that impact smartphone users’ behavioral
intention to adopt direct purchases through social media apps in a country where these …

… social and peer influence adopted from social influence theory. … has been incorporated in
TAM2 and TAM3 as a direct … their opinions and experiences on social networks. Here, a reward …

… a relationship between the purchase intentions of consumers … factors have little influence on
the adoption of digital payment. … images that direct and lure them toward purchasing products…

… impact of social influence (SI) on consumer intentions to adopt, … norms have a direct impact
on behavioural intentions, or the … social media while using mobile apps with encouragement …

… payments from their mobile phones for purchases of digital content … the intention of using the
new tools implemented by social … favorable elements for companies, which establish a direct …

… are increasingly using it for shopping [4], social networking [5], … PE has a direct effect on
satisfaction when consumers adopt … , thus increasing the intent to adopt and use the mobile app. …

… the aim of discovering factors that may potentially influence … , via two channels in the form of
e-mail and social media … of trialability on behavioral intentions to adopt mobile Apps [1,82]. It …

… those who make purchases through social networks and use … of these mobile applications;
understanding the adoption or … and direct effect on the intention to use derived from the …

… , experts argue that social media is not only adopted as a … made direct transactions through
Instagram at least twice during … toward social media reviews and restaurant visit intention: a …