The astounding success of India’s IT-ITeS industry has identified itself as one of the major strategic areas for future development. Considering the fact that the initial growth of this sector came through software development, policies undertaken for this sector to date exhibit significant software centricity. Based on firm-level granular data, this paper argues that over the period, with the increasing presence of ITeS segment comprising primarily call centres, BPOs and medical transcription units, the IT-ITeS industry as a whole has transformed into a heterogeneous sector. Given the relatively less requirement of technical know-how, the ITeS firms appear to be more suited for the Indian economy that inherits a huge amount of unskilled labour force. Therefore, it is time the policymakers realise the changing dynamics of the industry and take appropriate ‘segment-specific’ policies so that the industry can sustain its competitive edge.