How APIs create growth by inverting the firm

SG Benzell, J Hersh, M Van Alstyne - Management Science, 2024 - pubsonline.informs.org
Traditional asset management strategy has emphasized building barriers to entry or closely
guarding unique assets to maintain a firm's comparative advantage. A new “inverted firm”
paradigm, however, has emerged. Under this strategy, firms share data seeking to become
platforms by opening digital services to third parties and capturing part of their external
surplus. This contrasts with a “pipeline” strategy where the firm itself creates value. This
paper quantitatively estimates the effect of adopting an inverted firm strategy through the …

How APIs create growth by inverting the firm

M Van Alstyne, S Benzell, J Hersh - Management Science, 2023 - open.bu.edu
Traditional asset management strategy has emphasized building barriers to entry or closely
guarding unique assets to maintain a firm's comparative advantage. A new" Inverted Firm"
paradigm, however, has emerged. Under this strategy, firms share data seeking to become
platforms by opening digital services to third-parties and capturing part of their external
surplus. This contrasts with a" pipeline" strategy where the firm itself creates value. This
paper quantitatively estimates the effect of adopting an inverted firm strategy through the …
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