Optimal decisions on group buying option with a posted retail price and heterogeneous demand
G Ni, L Luo, Y Xu, J Xu, Y Dong - Electronic Commerce Research and …, 2015 - Elsevier
Group buying is now a popular business mechanism whereby customers are encouraged to
bargain together. Today's group buying usually adopts a fixed group price rather than using
a dynamic pricing mechanism and many retailers sell products using both a group buying
and a posted price. Therefore, there are usually different shopping channels as the market
can be divided into two segments, a group buying segment and an individual segment,
according to consumers' preference. However, sometimes the group buying option can …
bargain together. Today's group buying usually adopts a fixed group price rather than using
a dynamic pricing mechanism and many retailers sell products using both a group buying
and a posted price. Therefore, there are usually different shopping channels as the market
can be divided into two segments, a group buying segment and an individual segment,
according to consumers' preference. However, sometimes the group buying option can …
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