… rather than using traditional cost-based pricing strategies. This paper surveys literature
on IT services pricing and presents a value-based approach to effectively price IT services. …

… pricing strategies. This paper surveys literature on IT services pricing and presents a value-based
approach to … that the authors call information technology enhanced pricing strategies (…

… as Sanofi‐Aventis, information technology companies such as SAP and … value‐based
pricing strategies in the present study. A global marketing manager in the chemical industry put it …

… pricing strategies for managers by defining work packages for implementing the transition
towards a value-based approach. … and benefits for information technology market. At the same …

… publication of the Information Technology Infrastructure Library (… best practices found across
the range of IT service providers. … its pricing strategy from cost-based pricing to value-based …

… novel methods for developing Value-based marketing strategies … new approaches are set
forth for marketing and pricing … even use it to implement their pricing strategies successfully. …

… value-based pricing approach in PHEIs, this paper starts by briefly discussing the common
pricing method … Hence, in the marketing effort, the value-based pricing strategy involves great …

… on service pricing, this paper develops a new pricing approach, which is able to promote
demand-based pricing. … pricing put customers at the core of pricing strategies. Demand-based …

… to take a value-based approach toward pricing, and companies … Rajala holds a PhD degree
in information systems science … service operations, collaborative service innovation, service…

… The primary contribution of this paper is the detailed discussion of value-based pricing
strategies as they relate to the software industry. The article develops a prescriptive …