… my respect for the work of people who use personas. (1) A persona is a translation from the
… other questions through a persona-like representation of the use of personas, a story called "…

… When we first started talking to persona practitioners in 2000, we noticed that many … of
personas in their own work and to their organizations. Those that tried to create and use personas, …

… By putting themselves in the persona’s shoes, product … personas and their different
environments. The developers’ only questions were on how best to apply the personas to their work. …

… Permission to make digital or hard copies of all or part of this work for personal or classroom
use is granted without fee … “ [8] Statements such as —We always design before putting …

… practitioner must understand the many ways personas can be involved in existing processes
and ensure that the personas work hard in an organization during the core development …

… After analyzing the problem and putting myself in the shoes of the financial advisors, my team
… Personas work because they tap into a primal part of our brain: We all respond to stories. …

… seems obvious, putting users (ie, information about users) truly at the center of the design …
Personas Work”), Jonathan Grudin provides an interesting discussion regarding why personas …

… that anything that puts a focus on her gender is problematic, as it activates stereotypes. …
how the teams working with the personas perceive personas differently depending on their own …

… became inspired by the work done on personas. Our entering point has not been to create
… We avoid putting names or labels on the clips, as we believe this could spur associations …

… habits and needs and to synthesize them into composite personas segmented on the basis
of “like” … As Lisa puts it, “Efficiency of systems translates into efficiency of work”. Personas as a …