Reading experiences influencing the acceptance of e-book devices
E Park, J Sung, K Cho - The Electronic Library, 2015 - emerald.com
E Park, J Sung, K Cho
The Electronic Library, 2015•emerald.comPurpose–This paper aims to explore users' perception of, and then intention toward using, e-
book devices as new reading devices, based upon an integrated technology acceptance
model (TAM), reading engagement based upon flow theory and readability. The recent
introduction of e-book devices has drastically changed the way people access and use
reading content. However, few studies have explored the impact of reading experience on
acceptance of e-book devices. Design/methodology/approach–A total of 219 participants …
book devices as new reading devices, based upon an integrated technology acceptance
model (TAM), reading engagement based upon flow theory and readability. The recent
introduction of e-book devices has drastically changed the way people access and use
reading content. However, few studies have explored the impact of reading experience on
acceptance of e-book devices. Design/methodology/approach–A total of 219 participants …
Purpose
– This paper aims to explore users’ perception of, and then intention toward using, e-book devices as new reading devices, based upon an integrated technology acceptance model (TAM), reading engagement based upon flow theory and readability. The recent introduction of e-book devices has drastically changed the way people access and use reading content. However, few studies have explored the impact of reading experience on acceptance of e-book devices.
Design/methodology/approach
– A total of 219 participants participated in a survey after using e-book devices to analyze the research model.
Findings
– This study confirmed the crucial roles played by viewing experience, perceived mobility, perceived behavioral control, skill and readability. Also perceived usefulness and text satisfaction were found to have a positive and significant association with acceptance of e-book devices.
Research limitations/implications
– Implications and suggestions for researchers and manufacturers are also addressed in the present study.
Originality/value
– The current study focused on how actual reading experiences using e-book devices influences acceptance of e-book devices, through the triangular integrated model of TAM, reading engagement and readability features, and investigating users’ reading experience on the basis of responses to the characteristics of e-book devices.
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