Cloud Broadcasting is to change the traditional way of broadcasting to the cloud. Cloud broadcasting technology is a revolution in broadcasting technology. The research on cloud broadcasting technology is conducive to the development of broadcasting technology and at the same time promotes the integrated development of traditional media and new media. This article introduces cloud broadcasting technology. As one of the three key areas of the scientific and technological Winter Olympics Games, cloud broadcasting technology is based on 5G, cloud computing, artificial intelligence and other emerging technologies. Reduce costs, quickly deploy and respond quickly. Cloud processing can be effectively combined with ultra-high-definition, VR/AR interaction, AI value-added, big data analysis, etc., to promote all-media cloud-based production of video production and broadcasting, promote the vigorous development of the global video industry, and promote technological changes in the broadcasting industry. Provide innovative services for sports, media, entertainment, education and other industries.