Fruit industry occupies a pivotal position in agricultural production, unsalable fruit is a major issue related to people's livelihood. The research puts forward the construction of e-commerce service platform based on the analysis of the sales status of local fruit. The platform uses the sensor technology to achieve the fruit tree growth environment and the whole process of growth of technical guidance and safety monitoring to facilitate the quality of fruit traceability. The industrialization of local fruit can be achieve through the construction of fruit supply and demand platform to open up fruit network sales channels with Internet thinking and broaden local fruit market.