With the development of the tourism industry, the cultural and creative products of tourism have shifted to diversified products, and its development plays a vital role in the prosperity of regional economy, the promotion of local cultural characteristics, and the building of local tourism brands. The traditional firing technique of Chinese Longquan celadon is the first and only ceramic product to be included in the world-class intangible cultural heritage list whose products are also prominent in Longquan tourism cultural and creative products. This study takes the design of Longquan celadon cultural and creative products as an example to explore the shape design of celadon products. Firstly, we use the questionnaire method to integrate the Kansei words and establish the product sample library and Kansei word library of Longquan celadon. Then, we combine the user needs and design elements, and use Likert scale to quantify users’ perceptual cognition. Thirdly, we achieve dimensionality reduction of the Kansei words by factor analysis. Finally, we obtain the strategies of the cultural and creative products design of Longquan celadon. This study bridges the differences in cultural perceptions of multiple stakeholders, provides a new method for cultural innovation design aided by Kansei engineering, and provides a reference basis for the future design of Longquan celadon cultural and creative products.