Universities are evaluated more often basing on the citation scores of their employees,
schools translate this pressure onto the scholars. The purpose of this paper is twofold: to
identify whether how the use of social networking sites (SNS) may enhance the impact of the
research and thus contribute to the academic success in terms of citations; and to gain a
more comprehensive understanding of which SNS may have a positive relation to the
academic citations. This study drew from the research on social networks, SNS, and higher …

The purpose of this paper is twofold: to identify whether how the use of SNS may enhance
the impact of the research and thus contribute to the academic success in terms of citations,
and to gain a more comprehensive understanding of which SNS may have a positive
relation to the academic citations. This study drew from the research on social networks,
SNS and higher education; and empirical study results. Researcher's SNS use is positively
correlated with the academic citations rate–the higher the scholars' presence in academic …