The prevalence of contemporary forms of Information and Communications Technologies (ICTs), such as participatory or social media complemented with smart phones and handheld devices, has irreversibly transformed the ways people communicate and disseminate information. Social media platforms, such as blogs, Facebook, LinkedIn, Pinterest, Twitter, wikis, among several others have profoundly impacted the behavior and the lifestyle of humans while simultaneously pushing the boundary of systems and software engineering, originating novel socio-technical behaviors. Many emerging socio-technical behaviors, such as “hacktivism” or hashtag activism, crowdsourcing, self-organization, flash mobs, unorganized organizations, citizen journalism and “live-tweeting” or “tweetcasting” have been observed but have not been scientifically explained (Agarwal et al., 2012). Advanced understanding of emerging socio-technical behaviors afforded by the social cyber systems, requires a truly interdisciplinary research that spans across multiple disciplines (including but not limited to, computational and information science, mathematics, statistics, economics, cognitive science) with deep roots in social science theories and anthropological underpinnings (Goolsby, 2012).