The dark patterns of proxemic sensing
Computer, 2014•ieeexplore.ieee.org
… user’s interests in mind” (http:// darkpatterns.org). After examining various types of
proxemic sensing systems including existing products, research prototypes, and envisaged
future systems, we identified eight different dark patterns:4 … Examples of dark patterns in
existing proxemic sensing systems. (a) Novo Ad display that doubles as a mirror and medium
for video advertisements (captive audience, attention grabber, disguised data collection). (b)
Cheil Worldwide Nikon D700 Billboard that displays life-size images of paparazzi and, upon …
proxemic sensing systems including existing products, research prototypes, and envisaged
future systems, we identified eight different dark patterns:4 … Examples of dark patterns in
existing proxemic sensing systems. (a) Novo Ad display that doubles as a mirror and medium
for video advertisements (captive audience, attention grabber, disguised data collection). (b)
Cheil Worldwide Nikon D700 Billboard that displays life-size images of paparazzi and, upon …
To be accepted and trusted by the public, proxemic sensing systems must respect people's conception of physical space, make it easy to opt in or out, and benefit users as well as advertisers and other vendors.
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