The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective
ABSTRACT Business-to-business (B2B) organisations are increasingly utilising electronic
devices in their business operations in order to succeed in increasingly competitive markets.
This trend is prevalent in the growing Asian markets, especially in the small and medium-
sized enterprises (SMEs) sector. While prior research has focused on this issue in the
context of large business-to-customer (B2C) organisations in Asia, there have hardly been
any studies that have shed light on the B2B sector in the SME setting. This study aims to …
devices in their business operations in order to succeed in increasingly competitive markets.
This trend is prevalent in the growing Asian markets, especially in the small and medium-
sized enterprises (SMEs) sector. While prior research has focused on this issue in the
context of large business-to-customer (B2C) organisations in Asia, there have hardly been
any studies that have shed light on the B2B sector in the SME setting. This study aims to …
[CITATION][C] The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective. Enterprise Information Systems, 12 (1), 4-18
WK Chong, KL Man, M Kim - 2018
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