Understanding determinants of customer behavioral intention in using mobile payment at convenience stores

MM Lau, AYC Lam, R Cheung, TF Leung - Proceedings of the 10th …, 2019 - dl.acm.org
MM Lau, AYC Lam, R Cheung, TF Leung
Proceedings of the 10th International Conference on E-Education, E-Business …, 2019dl.acm.org
Mobile payment technology has been gradually adopted all over the world, which is seen as
the trend of all our future payment. In Hong Kong, using mobile payment is very common in
convenience stores, so present study identifies its drivers. A questionnaire survey was
conducted to obtain the attitude from customers. A total of 150 responses were collected.
Data were analyzed using multiple regression analysis, and to test a theoretical framework
developed from Technology Acceptance Model. The findings showed that perceived …
Mobile payment technology has been gradually adopted all over the world, which is seen as the trend of all our future payment. In Hong Kong, using mobile payment is very common in convenience stores, so present study identifies its drivers. A questionnaire survey was conducted to obtain the attitude from customers. A total of 150 responses were collected. Data were analyzed using multiple regression analysis, and to test a theoretical framework developed from Technology Acceptance Model. The findings showed that perceived usefulness, ease of use, compatibility, and subjective norm affect customers' intention to use mobile payment. Managerial implications of the findings are also shown.
ACM Digital Library
Showing the best result for this search. See all results