High quality content equals high Google rankings, right? Well, yes and no. If we all produce the same or similar content, good as it may be, standing out will be increasingly difficult. Automation and AI can make content production, especially at scale, a lot easier, but also enhance the danger of „same again“, „seen it all before“ etc. And neither your user nor Google like that. So it’s time to ask questions: what defines a high quality website? How can I make my website better, and what does high quality content look like in the eyes of Google? If you want the answers, come join Martin in his session.