Register and Launch your brand on Amazon UK

No, Brand Registry is not mandatory to sell on Amazon; however, enrolling in Brand Registry is the first step to becoming eligible for many brand building programmes to grow your business on Amazon.

Registering a brand on Amazon is a free service.

Enrolling a brand in the Amazon Brand Registry has numerous benefits for your brand.

It allows you to build and protect your brand and intellectual property, report violations, automate protections, detect counterfeits, and protect your product listings using advanced programmes like Project Zero or Transparency

Brand owners can access exclusive brand-building programmes like A+ Content, Sponsored Brands, Customer Engagement and strategy programmes such as Amazon Brand Analytics to improve conversion and drive discoverability.

Eligible new sellers can take advantage of incentives that can help them get potential benefits and accelerate their brand performance during the first 90 days of launch.

By selling on Amazon, you have potential to access millions of customers already shopping for products they love. This guide will take you through all the tools that can help you build and protect your brand, connect to customers, grow your audience, and inform your strategy.

There are numerous tactics you can use to develop your brand on Amazon, such as enhancing your product pages with Video Shopping experiences, conducting experiments to optimize your content, running sponsored ads to promote your products, sharing your brand's story and mission with customers, analyzing your brand's performance, and focusing on improving the customer experience.

Brand Registry applications must be submitted by the trademark owner by providing the following eligibility requirements:

• Registered or Pending Trademark: To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll or have a pending trademark application filed through Amazon IP Accelerator

Trademarks issued by government trademark offices in the European Union are currently accepted. You can find the full list of countries, requirements and enrollment guidelines here.

• Text-based or Image-based Trademark: The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters or numbers (design mark).

• Trademark Match: The trademark text must match the brand name on the application. If your trademark is an image-based mark with words, letters, or numbers, you will need to upload a copy of the image exactly as it appears on your trademark record. Please ensure that this information matches before submitting your application.

• A list of product categories in which the brand should be included.

Following submission of the eligibility requirements, the information will be verified to ensure the authenticity of your trademark.

A code will be sent to a registered trademark office or a contact who meets our criteria and forwarded to you. To complete the enrollment process, you must send back this code to Amazon.

You will have access to Brand Registry resources once you have been verified.

Yes, WIPO trademarks are accepted by Amazon Brand Registry.

We currently accept trademarks from the following countries: the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, Benelux, Turkey, Singapore, Saudi Arabia, Sweden, Poland, Egypt, the United Kingdom, the European Union, and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organization (WIPO), please include the corresponding trademark number assigned by the national trademark office, as it may differ from the WIPO trademark number. Brand Registry is not affiliated with any of these offices; please do not contact them for Brand Registry information.

Yes, EUIPO trademarks are accepted by Amazon Brand Registry.

If your trademark is registered with the European Union Intellectual Property Office (EUIPO), please indicate this in your application. Brand Registry is not affiliated with any of these offices; please do not contact them for Brand Registry information.