Grow your business across the European Union with Pan-European FBA

To sell your FBA products in Amazon's EU stores, you must have access to seller central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon Fulfilment Centre. Moreover, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden, and Belgium.

Once you send your products to an EU fulfillment center, we will store your inventory across our EU fulfillment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.

To enjoy domestic FBA Fulfilment fees for orders in Sweden and the Netherlands, you must enable placement in Germany. For orders in Belgium, you must enable placement in either Germany or France.

Pan-European FBA is available in the following Amazon stores: Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, and Belgium.

As of January 1st 2021, the UK is no longer part of the Pan-European FBA. To sell with FBA in both the UK and EU4, you will need to send inventory to fulfilment centres in the UK and EU4 or sell with the Remote Fulfilment between UK and EU.

Through Pan-European FBA, you will pay local fulfillment fees in all the EU countries enabled for storage, and Cross-border fulfilment (EFN) fees in the rest of the EU countries. You can find the detailed rate card of FBA fees in this guide.

To enrol in Pan-European FBA, you must meet the following eligibility requirements:

1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain, and Poland.
3. Enable storage in at least two of these countries.
4. Make sure your products meet the Pan-European product eligibility requirements.
5. Ensure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfillment center in the EU.

When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of those countries. Amazon may then move your inventory between EU fulfillment centers at its own discretion and at any time, at no additional cost to you.

You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.

You can see more information about Pan-European FBA Inventory Management here.

To sell your products in EU stores, you need to create offers on each of these marketplaces. You can use the same process that you used to create offers on your domestic store. The same FNSKU must be provided for all the offers you create.

To list your products, you can easily use the Build International Listings tool and choose in what stores you want to expand your business. You can see the detailed process in the Pan-European FBA handbook available here.

You can enroll eligible Low-price FBA rates offers in Pan-European FBA and the Remote Fulfilment between UK and EU. Products will automatically receive Low-Price FBA rates when they are priced at or below (including Value Added Tax (VAT)) the following amounts:

£10 in the UK
€11 in Germany
€12 in France, Italy, Spain and the Netherlands
SEK 140 in Sweden
PLN 55 in Poland

You can see more information about Low-price FBA rates for Pan-European FBA here.