Häagen-Dazs
 | |
 The first Häagen-Dazs store, located in Brooklyn, New York City | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | The Bronx, New York City (1961) |
| Headquarters | Oakland, California |
| Products | Ice cream |
| Website | haagendazs |
Häagen-Dazs is a brand of ice cream shops and ice cream franchises. They specialize in ice cream cones, ice cream cups, and ice cream shakes. They have franchises in the United States and many other countries around the world. Häagen-Dazs was created in 1961 by Reuben and Rose Mattus in The Bronx, New York. They opened their first store on November 15, 1976 in Brooklyn.[1]
The "Häagen-Dazs" name was invented by Mattus since it was "Danish-sounding". He used it as a tribute to Denmark's good treatment of Jews during World War II.[2] An outline of Denmark was also used on their early labels. The name is not Danish.[3]
In 1983, Häagen-Dazs was bought by Pillsbury. Pillsbury was then bought by General Mills in 2001.[4]
References
- ↑ "History". Häagen-Dazs. Archived from the original on 2015-03-15. Retrieved 2015-03-24.
- ↑ "The Scoop on Ice Cream's Jewish History, From Häagen-Dazs to Ben & Jerry's". Tablet. 2 August 2012. Retrieved 2015-03-24.
- ↑ Hevesi, Dennis (December 2006). "Rose Mattus, 90, Co-Creator of Häagen-Dazs Ice Cream, Dies". The New York Times. Retrieved 2015-03-24.
- ↑ Barboza, David (18 July 2000). "General Mills-Pillsbury Deal Includes Culture and History". The New York Times. Retrieved 2015-03-24.
