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Persuasion Vocabulary

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Presentation on theme: "Persuasion Vocabulary"— Presentation transcript:

1 Persuasion Vocabulary

2 Persuade To prevail upon a person to do something, to convince

3 Testimonials A statement by a person in support of a particular truth, fact, or claim; recommendation

4 you “everyone” is wearing them.
Bandwagon Effect Appeals to “everyone is doing it”mentality. For example: An advertisement for shoes that tells you “everyone” is wearing them.

5 Sentimental Appeal/ Loaded Language-
A method of persuasion that appeals to a person’s emotions in order to convince them to do or believe something.

6 Exaggeration Represents (something) as being larger, greater, better, or worse than it really is

7 Direct opposition between things compared
Contradiction Direct opposition between things compared

8 Misleading Statements
An intentionally untrue statement made to mislead.

9 Tries to convince you to do something by scaring you
Scare Tactics Tries to convince you to do something by scaring you Appeals to

10 False Authority Use of authority instead of evidence. Example: When a celebrity endorses a product

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