Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Talk & News
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Location:
Melbourne, Australia
Description:
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Twitter:
@SportsGeek
Language:
English
Website:
http://sportsgeekhq.com/sgp
Email:
podcast@sportsgeekhq.com
Episodes
Aligning league & teams’ interests for success, Anthony Macri
3/26/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Anthony Macri from Alpine F1. They discussed aligning the interests of the league and teams for long-term success. Show notes - http://sportsgeekhq.com/aligning-league-teams-interests-for-success-anthony-macri
Duration:00:05:12
Activating & educating F1 fans with Sarah Dale, Binance
3/25/2025
Sarah Dale from Binance discusses strategic brand partnerships in crypto and sport with Cristiano Ronaldo and Alpine F1 in the lead up to the Australian Grand Prix. A great listen for sponsorship professionals and those looking for ways to engage new fans. Show notes - https://sportsgeekhq.com/sarah-dale-binance
Duration:00:34:03
Sports Business in Rugby League & Rugby Union, Steve Mitchell
3/19/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Mitchell. They discussed sports commercial business across Rugby League and Rugby Union. Show notes - https://sportsgeekhq.com/sports-business-in-rugby-league-rugby-union-steve-mitchell
Duration:00:04:32
The Future of Ticketing - Bobbie Walker, SDSU
3/18/2025
Bobbie Walker from San Diego State University shares strategies for successful ticket sales and insights into future sports technology trends. A must-listen for anyone in ticketing, tech, and those at the college sports space. Show notes - https://sportsgeekhq.com/bobbie-walkersan-diego-state-university
Duration:00:51:54
How Sustainability is Key for Formula E, Mark Preston
3/12/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Mark Preston. They discussed sustainability as a key pillar and selling point for Formula E. Show notes - https://sportsgeekhq.com/how-sustainability-is-key-for-formula-e-mark-preston
Duration:00:06:34
Leading Digital Innovation in Sports - Andrew Yaffe, Dude Perfect
3/11/2025
Drawing from his unique experience spanning both traditional sports media and new media landscapes, Andrew Yaffe delivers comprehensive insights into how content strategies have evolved at the NBA and how these lessons are being applied to drive engagement and growth at Dude Perfect. Show notes - https://sportsgeekhq.com/andrew-yaffe-dude-perfect/
Duration:00:55:28
Marketing to a broad Audience, Loretta Johns
3/5/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Loretta Johns. They discussed marketing to a broad Audience. Show notes - https://sportsgeekhq.com/marketing-to-a-broad-audience-loretta-johns
Duration:00:05:44
How to Connect with Modern Fans - Zach Galia, Pittsburgh Pirates
3/4/2025
Discover how the Pittsburgh Pirates balance tradition with innovation through social media, featuring insights on content strategy, team management and digital storytelling with Zach Galia. A great listen for sports digital and teams looking to modernise their digital approach. Show notes - https://sportsgeekhq.com/zach-galia-pittsburgh-pirates/
Duration:00:59:49
Segmentation in Converting Fans & Building Trust, Spencer Horner
2/28/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Spencer Horner. They discussed how segmentation and targeting audiences has been the key to converting fans. Show notes - http://sportsgeekhq.com/segmentation-in-converting-fans-building-trust-spencer-horner
Duration:00:05:17
Inside NBA All-Star Tech Summit, Sean Callanan
2/26/2025
Sean Callanan shares his experience at the NBA All-Star Tech Summit. The episode highlights technological advancements in broadcast, AI and the future of sports tech. Perfect for sports business professionals and tech enthusiasts interested in the NBA's innovation initiatives. Show notes - https://sportsgeekhq.com/inside-nba-all-star-tech-summit/
Duration:00:38:04
Super Bowl LIX recap - Melbourne NFL Game and Mailata mania
2/25/2025
In this podcast, Sean takes you behind the scenes at the Super Bowl with his @NFLAUNZ digital producer Dylan Parkes on how they navigated the chaos of Super Bowl for some big digital wins. A must listen for social media talent who sweat the small stuff. Show notes - https://sportsgeekhq.com/super-bowl-lix-recap-melbourne-nfl-game-and-mailata-mania
Duration:00:57:20
Reaching out to participants during a re-brand, Vince Crivelli
2/19/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Vince Crivelli. They discussed reaching out to participants during a re-brand. Show notes - http://sportsgeekhq.com/reaching-out-to-participants-during-a-re-brand-vince-crivelli
Duration:00:06:17
Preseason innovation for fans and coaches - Tom Braun, LA Galaxy
2/18/2025
Embark on an enlightening journey as Tom Braun reveals the intricate details of LA Galaxy's business operations, sharing valuable insights into their comprehensive fan engagement strategies and their dedication to meaningful community support initiatives. Show notes - https://sportsgeekhq.com/tom-braun-la-galaxy/
Duration:00:45:06
Knowing when to adopt new technology and serve demands, Chip Suttles
2/12/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Chip Suttles. They discussed knowing when to adopt new technology and serve demands for football. Show notes - https://sportsgeekhq.com/knowing-when-to-adopt-new-technology-and-serve-demands-chip-suttles
Duration:00:05:52
Connecting the community to the club - Shawn McIntosh, Las Vegas Lights FC
2/11/2025
Shawn McIntosh discusses his journey from minor league hockey to CEO of Las Vegas Lights FC, sharing insights on fan engagement and revenue growth in professional sports. Great listen for sports executives, venue managers, and those interested in building successful fan-first experiences. Show notes - https://sportsgeekhq.com/shawn-mcintosh-las-vegas-lights-fc/
Duration:00:48:10
How the Sports Loyalty Game Is Changing, John Durbin
2/5/2025
In this Sports Geek Throwback episode, Sean Callanan interviews John Durbin who was at Pegula Sports. They discussed how sports loyalty game is changing. Show notes - https://sportsgeekhq.com/how-sports-loyalty-game-is-changing-john-durbin/
Duration:00:07:13
How to tell stories (and sell tickets) with data - Nick Makarov, Austin FC
2/4/2025
Nick Makarov from Austin FC shares his journey from finance to sports, explores how Austin FC leverages data to enhance the fan experience and discusses the future of data warehousing in sports business. Perfect for sports business professionals interested in analytics, data-driven decision making, and career transitions into sports. Show notes - https://sportsgeekhq.com/nick-makarov-austin-fc/
Duration:00:53:56
Participation metrics in sports, Tom Halls
1/29/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Tom Halls. They discussed participation metrics in sports. Show notes - https://sportsgeekhq.com/participation-metrics-in-sports-tom-halls
Duration:00:06:12
From Corporate to Sports, how it can be done - Andrew Mikhail, Parramatta Eels
1/28/2025
Explore Mikhail's journey from financial services to sports business, his strategies for driving organizational change and how he's applying proven business principles to elevate the NRL club's commercial performance. A must-listen for corporate professionals considering a transition to sports and sports executives looking to implement organizational change. Show notes - https://sportsgeekhq.com/andrew-mikhail-parramatta-eels/
Duration:00:46:53
Commercial Partnerships that work, Andi Perelman
1/22/2025
In this Sports Geek Throwback episode, Sean Callanan interviews Andi Perelman. They discussed working relationship with the commercial partnerships team to close deals. Show notes - https://sportsgeekhq.com/commercial-partnerships-that-work-andi-perelman
Duration:00:06:34