Americans Perplexed By A 15 Cent Cup Of Coffee – 1954
Go into the supermarket and examine just about any product. You will notice shrinking packaging and products. You are getting less and paying more.
Tropicana orange juice just shrunk again – from 64 ounces to 59 ounces to 52 ounces and now 46 ounces. Coffee is sold in a pound can, but contains about 11.3 ounces of product.
In 1954 the price of coffee was rising, and the answer was not shrink the cup, but raise the price. A 50% price hike to be exact, from ten cents to fifteen cents.
Even after World War II many places still sold a nickel cup of coffee.
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