Reports

[GA4] User collection

Understand the people who use your website or app

The User collection helps you understand the people who use your website or app, including their demographics (e.g., age, location) and the technology they use (e.g., browser version, app version).

Access the collection

Everyone has access to the User collection by default on the left. If you are an Editor (or above) and don't see the collection, you can add the collection from the report library.

Available reports

The User collection includes the following reports by default, but if you are an Editor (or higher), you can add any report to the collection:

Topic Reports
User attributes

User attributes overview

Audiences

Demographic details

Tech

Tech overview

Tech details

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