Troubleshoot Ecommerce tracking and reporting [Legacy]

You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

This troubleshooter is designed to help you identify and resolve issues with Ecommerce tracking and reporting.

Please select your issueNo transactions in Conversions > Ecommerce reportsSignificant difference between transactions in Conversions > Ecommerce reports and the website shopping cartNo transactions are attributed exclusively to Google Ads traffic [Legacy]Transactions are attributed to self-referral traffic / payment processor (e.g., PayPal) [Legacy]Transactions are disproportionately attributed to direct traffic [Legacy]No Enhanced Ecommerce checkout-behavior data [Legacy]

Which tracking method do you use to send Ecommerce transactions? Standard Ecommerce (ecommerce.js)Enhanced Ecommerce (ec.js)Standard Ecommerce via Google Tag ManagerEnhanced Ecommerce via Google Tag Manager

Which of these are you experiencing?Fewer transactions in Analytics than in the Shopping Cart

Do you have signficant discrepancies between clicks and sessions in Acquisition > Google Ads reports? [Legacy]Yes [Legacy]No [Legacy]

Do you have a significant number of Google Ads sessions? [Legacy]Yes [Legacy]No [Legacy]

Does the checkout process take place across multiple domains? [Legacy]Yes [Legacy]No [Legacy]

Does your checkout process conclude on a different domain? [Legacy]Yes [Legacy]No [Legacy]

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