Important
- Starting June 30, 2022, you’ll no longer be able to create or edit ad customizers for expanded text ads as the creation of new expanded text ads will no longer be supported.
- You’ll also no longer be able to upload or edit the business data for expanded text ads.
- Existing ad customizers for expanded text ads will continue to serve until May 31, 2024.
- We strongly encourage you to transition to responsive search ads.
- Learn more about Making it easier to show the right message on Search.
Create responsive search ads that automatically update potential customers on what you want them to know. Instead of creating multiple responsive search ads, where the only difference is a price or a keyword, you can create one ad with text that dynamically updates based on keywords, business data, or even location.
Dynamic text that you can add to your responsive search ads
- Countdowns: Count down to a certain event, and have your ads update based on the current time. Learn more about countdowns for responsive search ads
- Ad customizers: Add parameters that change automatically based on any attribute you choose: products, categories, prices, and more. Learn how to create ad customizers for responsive search ads
- Keywords: Make your ad’s text more relevant by dynamically inserting the keywords that trigger your ad. Learn more about keyword insertion for your ad text
- Location Insertion: Lets you tailor your responsive search ad text to your customers' locations, regular locations or locations of interest. Learn more about location insertion for responsive search ads
Note: The ‘IF’ function allows you to insert a specific message in your ad when a condition is fulfilled, is not currently supported with responsive search ads.
