Performance Planner provides several methods of viewing and transcribing data into forecasts for your plan. Through forecast graphs and forecast tables, you’ll be able to more accurately oversee and assess how changes in your plan could affect the performance of its campaigns. You’ll also be able to compare current plan forecasts with those from previous time periods.
Forecast graph
The forecast graph shows how changes to your overall spend could affect the performance of all of the campaigns that you selected for your plan. Click around in the graph to change the spend and observe how those changes might affect the potential performance of your campaigns.
Individual campaign forecast table
The table that appears under the forecast graph shows statistics broken down by individual campaigns. Each row shows a forecast of spend, selected key metrics along with additional performance metrics relevant to the key metric, for example, if your key metric is conversions, the forecast data will contain forecasted conversions, Avg CPA and conv. rate, plus suggested changes to improve that campaign’s performance for each of the selected campaigns. Columns with metrics can be expanded to show more detail. Under each metric, you’ll find the following columns:
- “Planned”: The selected campaign’s potential performance if you implement the suggested settings of your plan.
- “Existing”: The selected campaign’s potential performance if you continue with your existing campaign settings.
- “Diff.”: The difference between the “Planned” and “Existing” metrics.
To adjust the parameters for individual campaigns, click the specific campaign you want to change, and then use the side panel of results to make changes.
In addition to key metrics, you can add secondary metrics to the forecast graph such as Conversion Value, ROAS, Impression Share, Store Visits, Cost per Store Visit, Store Visit Value, and Store Visit Value / Cost.
- To add secondary metrics to your campaign forecast graph, click the Metrics drop-down and tick the boxes next to your desired secondary metrics.
- To add secondary metrics to your campaign forecast table, click the Column icon
and add one or more secondary metrics.
- After selecting your secondary metrics, you can also toggle the "Show Everywhere" button to display your secondary metrics on both the forecast graph and table.
Campaign side panel
Click a specific campaign in the table to reveal the side panel of results for that campaign. The side panel contains a forecast graph and other performance and budget metrics.
Depending on your campaign's bidding strategy, network, and other settings, you may be able to change some of the planned campaign settings in the side panel. For example, you may want to adjust your campaign's spend, or add keywords, sitelinks, or search partners to find out how those changes might affect your campaign's performance.
Compare
Click Compare at the top of the overview page to compare your forecast with previous time periods.
