About video enhancements

Video Enhancements | Google Ads Help

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Video enhancements allow you to have additional and enhanced versions of your videos. They aim to improve campaign performance, for example by creating a vertical video from your horizontal video to better fit on vertical screens or creating shorter versions of your videos. This article explains the benefits of video enhancements and how you can use them to help you achieve your goals.

Benefits

  • Helps achieve your campaign goals: With video enhancements turned on, you can create more effective and engaging ads that may help improve conversions.
  • Saves time and resources: Let Google AI create additional versions of your video so you don’t have to.

How it works

Video enhancements use smart automation features to enhance your video in different ways. Video enhancements are applicable to both Video and Demand Gen campaigns. They’re turned on by default but you can turn them off anytime. To turn them on or off, follow these steps:

Demand Gen campaigns

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Campaigns.
  4. Hover over an existing Demand Gen campaign and click the gear icon Tools and setting menu icon [Gear] next to its campaign name.
  5. Select an ad under an ad group.
  6. On the ad builder page, select Video ad under the “Choose which type of ad to create” card.
  7. You’ll find the “Video enhancements” section at the bottom of the “Media” card.
  8. The options “Get vertical and square versions of your videos” and “Get shorter versions of your videos” are checked by default.
    • Note: You may uncheck to opt out.
  9. Click Go to review and review the campaign details.
  10. If you’re satisfied with the campaign settings, click Publish campaign.

Video campaigns

New Video campaigns

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Campaigns.
  4. Click the plus button , then select New Campaign.
  5. Select Sales as your campaign objective.
  6. Select Video as your campaign type.
  7. Click Continue.
  8. In the “Campaign settings”, click the Additional settings drop down menu.
  9. Click the Video enhancements drop down menu.
  10. The “Allow Google to create additional videos” option is checked by default. You may uncheck to opt out.
  11. Click Create campaign.

Existing Video campaigns

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Campaigns.
  4. Click Settings next to “Drafts”.
  5. Find and select your video conversions campaign.
  6. Under “Settings”, click the Additional settings drop down menu.
  7. Click the Video enhancements drop down menu.
  8. The “Allow Google to create additional videos” option is checked by default. You may uncheck to opt out.
  9. Click Save.

Examples of some video enhancements are listed below.


Flip video ads

Create additional vertical and square videos from your horizontal video to better fit on vertical screens and feel more native on mobile devices. Google AI intelligently flips your original video format and creates videos in new aspect ratios:

  • Square video (1:1)
  • Vertical video (4:5, 9:16)
Original (16:9) Square (1:1) Vertical (9:16)
Corner Ad 1:1 Vertical Ad 9:16

The intelligent technology ensures that key elements in your original horizontal video are shown properly in the new enhanced videos.

Additional versions of your video run automatically if they pass a quality review.


Shorten video ads

Get shorter versions of your video ads without editing them yourself. Google AI intelligently selects key moments in your video and creates shorter versions while keeping your original’s video message and appearance. Additional versions of your video run automatically if they pass a quality review.


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