This article describes the best way to submit a complaint to Google Ads so we can work to better meet your needs.
If you’re looking for information or to file a complaint about a different Google feature, please visit the general Google help center for guidance about your specific issue.
Suggestions for Google Ads
Submit ideas on how to improve Google Ads:
- In your Google Ads account, Click the help icon
in the top right corner.
- In the “Quick help" panel on the right, scroll to the bottom, and click the Leave feedback icon
.
Complaints
Select a complaint category below and follow the instructions. Please note that we will read and consider your complaint even if we don't respond.
Ads on GoogleUse this for: Reporting Google ads that you find inappropriate
Best way to reach us: Fill out our Report an ad or listing form.
What we'll do: Look into your report, and if appropriate, act on the ad.
Use this for: If your account performance was impacted by one of the following reasons:
- An existing Google Ads feature didn't work as expected and intended
- An existing Google Ads billing feature didn't work as expected and intended
- An existing Google Analytics feature didn't work as expected and intended
Best way to reach us: Fill out our complaint form.
What we'll do: We'll look at your account and pass on feedback to the Google Ads team so they can work to improve the product.
Use this for: Service-related complaints dealing with one or more of these topics:
- Difficulty reaching customer service
- How your overall issue was handled
- Inappropriate service interactions
- Misleading or irrelevant answers
- Timeliness of responses
Best way to reach us: Fill out our complaint form and attach any relevant documents.
What we'll do: We'll use your comments to help evaluate and improve our services so we can better meet your needs.
Use this for: Any violations of Google Ads trademark policy.
Best way to reach us: Fill out our trademark complaint form.
What we'll do: We'll look into your complaint and act on the ad if we find the advertiser is in violation of trademark policies.
Use this for: If a third party is managing your Google Ads account and is in violation of our third-party policies.
Best way to reach us: Fill out our partner complaint form.
What we'll do: We'll work with the partner to ensure they do not violate our policies. Accountability is a core principle of Google Ads, and focusing on what's best for the advertiser is ultimately the best long-term course for third parties working with Google Ads.
Note: The substance of the complaint may be shared with the third-party partner. However, your name and contact information won't be shared, unless we get your explicit permission to share them with the third-party partner.
