Final URL: Definition

The URL address of the webpage in your website that people reach after they click your ad. Also known as the "landing page"

Destination URL example
  • For each ad you create, you specify a final URL to determine the landing page where people are taken when they click your ad.
  • Google's policy is that your landing page and display URL (the webpage shown in your ad) must share the same domain.
  • If you maintain separate landing pages for mobile users (like AMP pages), then enter them in the final URL for mobile field (under the "Ad URL options" section)
  • If you use tracking information, enter the tracking template field. You may not use cross-domain redirects in your final URL.
  • The final URL suffix field allows you to enter parameters that will be attached to the end of your landing page URL in order to track information.

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Main menu
15146204498043511549
true
Search Help Center
true
true
true
true
true
73067
false
false
false