To access Keyword Planner:
- Your account must be using Expert Mode. You won’t be able to access Keyword Planner if your account is using Smart Mode.
- You must complete your account setup by entering your billing information and creating a campaign. If you’re not yet ready to spend money, you can choose to pause your campaigns.
As you use Keyword Planner to find new keyword ideas for your Search Network campaigns, you may only get a few relevant results. This article provides tips and best practices for finding new keywords that are more relevant to your business, product, or service and avoiding keywords that are less relevant.
1. Think like your customers
Do
Describe how your customers think of your product or service category. Learn more about how to Refine your new keywords in Keyword Planner
Don't
Don't anticipate actual search queries that potential customers might enter. Keywords that are too specific can be limiting.
2. Be specific but not too specific
Do
Use the right amount of details.
Don't
Don't be overly general. Keywords that are too general don't provide enough hints to what people looking for your product or service actually search on.
On the other hand, don’t be too specific.
3. Add a website to improve results
Do
A keyword and website can provide more relevant keyword ideas
4. Highlight well-known brands in your offerings
Do
Include the name of a popular brand that you sell.
Don't
Don't mention a new brand that most people aren't aware of yet.
5. Be descriptive
Do
Use adjectives sparingly.
Don't
Avoid starting your keyword research with an adjective.
6. Use multiple keywords or keyword phrases
Do
Use several keywords or keyword phrases about the same topic.
Don't
Don't use keywords about unrelated topics or that give only partial information.
7. Use location wisely
Do
Include a location in your keywords if your customers aren't in the same location as your service or product.
Don't
Don't include a location if you plan to use location targeting for your ads.
Troubleshooting failed keyword attempts
Online advertising is a powerful way to reach customers, but with sensitive topics, Google works hard to avoid showing ads when and where they may be inappropriate. Because each search is different, keywords are sometimes flagged as a precaution. Learn more about our advertising policies
