As travel search behaviors change, our goal is to help Hotel ads partners minimize risk while driving future bookings in a responsible manner. We’ve been piloting a commissions (per stay) program allowing Hotel ads partners to pay a commission only if a traveler stays at the hotel, automatically adjusting Hotel ads bids to maximize booking value. This program is now open for global participation by all Hotel ads partners.
In the next few weeks, we will also roll out a "Free Cancellation" filter for users searching for hotels and highlight which hotel rates are refundable when users are looking to book. Additionally, we’re making it easier for partners to share this information through their global partner cancellation policies.
For more on how to manage your hotel’s presence on Google through COVID-19, there are new COVID-19-specific Hotels Best Practices.
Posted by Michael Trauttmansdorff, Group Product Manager, Travel Ads
