Add a keyword

To add a keyword, follow these steps:

1. Select Keywords in the type list .
2. Click Add keyword.
3. If prompted, select the campaign and ad group where you'd like to add the keyword.
4. Enter the keyword in the edit panel .
5. Select a match type.
6. Enter a maximum cost-per-click (CPC) bid, or ignore this field and use the ad group default bid.
7. Enter a final URL. If you don't enter a specific URL for your keyword, the final URL in your ad will be used.