Understanding your data
Now that you’ve created your campaign, it’s time to measure your ad performance. Analyze basic account, campaign, and ad group information to improve your return on investment (ROI). Google Ads also offers advanced reports for more information on how customers interact with your ad.
Measure ad and keyword performance
- Monitor your ads and keywords
- Measure ad asset performance
- Evaluate ad performance on the Display Network
- Measuring image and video ad performance
- Monitor and optimize your Shopping campaigns
- Evaluating ad performance on the Search Network
- Measure Search Network keyword performance
- Tips for tracking and improving online sales
- About YouTube ads and view metrics
Understanding your ad exposure
- About impression share
- Use auction insights to compare performance
- Using free clicks data
- About click share
- Get impression share data
- About exact match impression share
- Improve your impression share
- Measuring reach and frequency
- About avg. impr. freq. per user (7 or 30 days)
- About frequency distribution
- Reach Planner
- About Brand Lift
- Set up Brand Lift measurement
- About Maximize Lift bidding
- About Brand Lift survey response count and absolute lift
- About accelerated measurement for Brand Lift studies
- About Brand Lift surveys
- About Search Lift budget recommendations
- Lift measurement
- About Conversion Lift
- Set up Conversion Lift based on users
- Comparing Lift measurement types
- Set up Conversion Lift based on geography
- Understand your Conversion Lift based on geography measurement data
- Understand your Conversion Lift based on users measurement data
- About certainty of lift
Additional performance insights
- Compare and track your ads' performance over time
- About explanations
- About ads labels
- Create, use, and manage labels
- About measuring paid & organic search results
- About the search terms report
- About measuring geographic performance
- View matched locations and distance reports
- Understanding viewability and Active View reporting metrics
- 5 ways to use Quality Score to improve your performance
- About notes
- Create and edit notes
- View the store report
- About local actions conversions
- Set up call recording
- Play your call recordings
- Updates to iOS 14 campaign measurement
- FAQs about iOS 14 changes
- Why you might not have explanations