Product Linking: Link Hotel Center and Google Ads

When you link your Hotel Center account with your Google Ads account, you can use your travel feed data to power dynamic ad formats in Hotel campaigns and Performance Max for Travel Goals campaigns. This travel feed data can also enhance Search campaigns with Travel Feeds in Search Ads, which can increase click-through rate by up to 20% for advertisers who participate in the full range of Travel Feeds in Search Ads formats (Source: Google internal data, Global, 05 May, 2024 – 30 May, 2024). This article provides instructions on how to link and unlink your Google Ads and Hotel Center accounts.

Before you begin

To link your accounts, you'll need administrative access to a Google Ads account in Expert Mode and owner permissions in your Hotel Center account. To unlink an existing link from Google Ads, you'll need to have administrative access to a Google Ads account.

Note:

While a single Google Ads account can be linked to multiple Hotel Center accounts, it cannot be linked to the same Hotel Center account more than once. Similarly, a Hotel Center account can have multiple links to different Google Ads accounts but can only have one link to a specific Google Ads account.
You can link non-manager Google Ads accounts to Hotel Center in order to create Hotel campaigns, Performance Max for Travel Goals campaigns or serve Travel Feeds in Search ads.
You may only link Hotel Center to a Google Ads manager account to enable audience usage in Hotel Center rate rules. Learn more about rate rules & the <UserListId> attribute.
If you unlink your Hotel Center and Google Ads accounts, any Performance Max for Travel Goals or Hotel campaigns using a linked feed from Hotel Center will stop serving. Travel Feeds in Search Ads will also stop serving.
Paid booking link impressions, clicks, and CTR will be shown in the Overview section of the linked Hotel Center account. Learn more about Hotel Center Performance metrics.

Instructions

How to link your Hotel Center and Google Ads accounts

Link from Hotel Center

Sign in to your Hotel Center account.
Click Account settings.
In the “Basic settings” tab, click the Add account link button.
Enter your Google Ads customer ID.
Choose from either "All properties" or "Only some properties".
- If "All properties" is selected, the option to download a CSV file of the currently linked properties will only be available if there are existing properties.
- If "Only some properties" is selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the send button enabled. If you want to edit an existing property list, download the full property list and remove any properties that shouldn't be linked.
- Any major CSV parsing errors will be displayed upon upload. Unrecognized Hotel IDs will be saved in case the hotel is matched or added in the future.
Click Send.
In your Google Ads account, click the Admin icon .
Click Linked accounts.
Under "Google Hotel Center", click Details.
In the table, find the "Action" column, and click View request.
A "Request from Google Hotel Center" window will pop up. Click Approve.
In the table, you'll find that your status is now "Linked".

Note: It may take up to 72 hours for the "Hotel" campaign type option to appear in your Google Ads account.

Link from Google Ads

In your Google Ads account, click the Tools icon .
Click Data manager.
Under "Featured products", click Google Hotel Center, then click Proceed.

Note: If you've linked a Hotel Center account previously, click Manage & link, then click the Plus button to link a new account.

Enter your Hotel Center Account ID, and click Send.
Sign in to your Hotel Center account.
In the navigation menu, select Account settings.
In the "Google Ads link" table, find the "Action" column and click Review link request.
- If a user selects "All properties" (the default), they'll have the option to download a CSV file of the associated hotel IDs.
- Users can also select "Only some properties" and upload a CSV with a list of hotel IDs.
In the "Review Link Request" dialog box, click Approve.
In the table, you'll find that your status is now "Manage link".

Note: It may take up to 72 hours for the "Hotel" campaign option to appear in your Google Ads account.

How to unlink your Hotel Center and Google Ads accounts

Unlink from Hotel Center

Sign in to your Hotel Center account.
In the navigation menu, select Account settings.
In the "Google Ads link" table, find the "Action" column and click Unlink account.
In the “Unlink this account?” dialog box, click Unlink.
In the table, you'll find that your account has been removed.

Note: If you unlink your accounts, hotel ad campaigns that rely on product data from Hotel Center and Google Ads accounts will stop serving ads. You also won’t be able to create new hotel ad campaigns in Hotel Center and Google Ads based on product data from the unlinked accounts.

Unlink from Google Ads

In your Google Ads account, click the Tools icon .
Click Data manager.
Under "Connected products", find "Google Hotel Center", then click Manage & link.
Find the account you want to unlink, and click Unlink in the "Action" column.
Click Unlink on the confirmation screen.
In the table, you'll find that your account has been removed.

How to accept link connections

Accept a link connection from Hotel Center

Sign in to your Hotel Center account.
In the navigation menu, select Account settings.
In the "Google Ads link" table, find the "Action" column and click Review link request.
Choose from either "All properties" or "Only some properties".
- If "Only some properties" was selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the send button enabled.
- Any major CSV parsing errors will be displayed upon upload. Unrecognized hotel IDs will be saved in case the hotel is matched or added in the future.
Click Approve.

Note: The option to approve will only be available if there are properties present.

How to manage an established connection

Manage an established connection from Hotel Center

Sign in to your Hotel Center account.
In the navigation menu, select Account settings.
In the "Basic settings" tab, under Google Ads links in the "Action" column, click Manage link.
Choose from either "All properties", "Only some properties", or "No properties (unlink)".
- If "Only some properties" was selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the send button enabled. If you want to edit an existing property list, download the full property list and remove any properties that shouldn't be linked.
- Any major CSV parsing errors will be displayed upon upload. Unrecognized hotel IDs will be saved in case the hotel is matched or added in the future.
- If the "No properties (unlink)" radio button was selected, a prompt asking for verification to proceed will be available. Select Update to proceed to unlink the account.
  
  Note: If the account is already linked to some properties, both the linked list and full list will be available to download.

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